It is an easy and low-budget way to reach the right audience and lets you control who sees the ads with instant results. Such ads are displayed on websites, whenever a specific keyword is searched.
It comes in various forms like banner ads, rich media, and more. It relies on elements such as images, audio, and video for communicating an advertising message.
It offers an advanced demographic targeting, cost-effective exposure, and business pages that helps to retain traffic as it studies user's details on its profile, so, targeting user's interest gets more prolific.